GMC Announces the Arrival of the ‘GMC Terrain AT4’ in the First Quarter of 2022 to Complement the AT4 Model Lineup• GMC Middle East opens a new chapter in the world of off-road adventures with the regional unveiling of the revolutionary GMC Hummer EV, which is hitting the sands of the Arabian Desert for the very first time
The Middle East, November 27, 2021 – GMC Middle East has reaffirmed its commitment to bringing the latest world-class technologies and premier luxury vehicles to the region, in order to meet the needs of customers seeking the ultimate off-road adventures, thereby aligning the present and the future on parallel paths. During a unique adventure filled with action and excitement across the varied terrain of the Arabian Desert, GMC Middle East celebrated the exceptional success of the GMC AT4 brand in the Middle East, which has accounted for a significant portion of all GMC sales over the past 12 months, redefining the adventure vehicle segment since its initial launch.
In light of the AT4 brand’s dazzling success in the Middle East—which is considered its second home—GMC has confirmed that the AT4 model lineup will be completed in the first quarter of 2022 with the launch of the all-new Terrain AT4. The 2022 GMC Terrain AT4 has been designed to be bolder, with more sporty features and additional capabilities than ever before, offering customers a wider range of options to suit their personalities and lifestyles.
Building on this tremendous success, GMC is now announcing the start of a new chapter in its story of excellence in off-road driving and is shaping the future of this sector, with the surprise unveiling of the revolutionary “GMC Hummer EV” for the first time in the region, ahead of its official launch in regional markets in late 2022, as planned. This first-of-its-kind super truck will be a game-changer in both the electric vehicle and off-road driving sectors, It is a pioneer in the “silent revolution” and has been engineered with capabilities that enable it to handle various types of terrain, including the rocky roads common in the Middle East and the sand dunes of the vast desert. Boasting best-in-class capabilities with 1,000 horsepower, this new electric vehicle also features standout capabilities such as adaptive air suspension, Extract Mode for navigating obstacles, Terrain Mode for navigating challenging terrain, One-Pedal Driving, and electric all-wheel drive (e4WD) with torque distribution, as well as the industry-leading Crab Walk mode for sideways maneuvering.
Commenting on this, Sharon Nishi, Chief Marketing Officer, General Motors Africa and the Middle East, said: “GMC began operations in the region in 1926. Today, nearly a century later, we take great pride in GMC’s rich heritage and in witnessing the company’s continued growth and expanding strength in the Middle East—a market we consider our own, whose culture is embedded in the brand’s DNA. The Middle East remains GMC’s sole export market outside North America, and we remain committed to providing our customers with the ideal companion they truly need on all terrains, enabling them to enjoy class-leading innovations, outstanding features, and, of course, unmatched off-road capabilities. Last year, the all-new and first-ever Yukon AT4 was introduced, garnering tremendous interest and demand. Today, we are very proud to come together to celebrate the success and evolution of the AT4 brand, while simultaneously opening a new chapter with the regional unveiling of the ‘GMC Hummer EV,’ the first super-truck of its kind. When this revolutionary vehicle hits the region’s roads late next year, it will be among the most capable on both paved and off-road terrain.”
The AT4 model lineup has been engineered to offer greater practicality and cutting-edge technology, complemented by exceptional levels of luxury and comfort during everyday driving, enabling it to carve out its own segment and offer distinct capabilities for each vehicle, tailored to meet the requirements and needs of customers in every segment. The AT4 was built for use on both regular roads and rough terrain. With an interior featuring touches of rugged luxury, the AT4 lineup truly stands out from the rest.
The first-ever “GMC Yukon AT4” garnered a great deal of interest from both current and new GMC customers when it was launched last year. This full-size SUV offers enhanced off-road capabilities with innovative technologies, along with a bold design that complements the driver’s outdoor adventure-focused lifestyle. Key features of the vehicle include GMC’s best-in-class adaptive air suspension, 20-inch Goodyear all-terrain tires with high grip, power-operated side steps, exclusive AT4-branded door sill plates, and an all-new 4WD™ system with Active Response. Alongside these features are a premium infotainment system and high-end interior details, such as the all-new rear-seat infotainment system, which features two class-leading 12.6-inch tilting touchscreens with screen-sharing functionality. There are also premium interior features in the exclusive Kalahari style for the AT4 trim, polished aluminum accents, premium floor mats exclusive to AT4 models, ventilated seats for the driver and front passenger for added comfort, as well as a panoramic sunroof and many other features.
As for the “GMC Sierra AT4,” it redefines the concept of off-road capability, especially since this truck offers a unique combination of true off-road capability and innovative technologies that harmonize with high levels of sophistication, in addition to a bold appearance. The GMC Sierra AT4 has been meticulously engineered to feature subtle exterior design touches and modern details that enhance the vehicle’s appearance, creating a striking blend of engineering excellence that turns heads among other road users. The truck comes standard from the factory with a suspension lift of up to 2 inches, a standard four-wheel-drive system with a two-speed transfer case, a lockable rear differential, and off-road-tuned “Rancho” monotube shocks, and many other notable features. In honor of GMC enthusiasts in the Middle East, the brand introduced the “Sierra AT4” with a standard cab exclusively to the region in 2019.
In addition to the standout “GMC Sierra” and “GMC Yukon” models and the highly anticipated “GMC Terrain,” there’s also the practical “GMC Acadia” in the AT4 lineup. The “Acadia AT4” stands out with a distinctive design featuring bold exterior accents, dark finishes, and exclusive details—all of which create a strong personality with a sportier look and a commanding presence that suggests a readiness for off-road adventure.
For nine decades, GMC has distinguished itself by consistently meeting the needs and expectations of its customers, bringing world-class vehicles to market and introducing cutting-edge features and pioneering innovations without limits. GMC celebrated its rich heritage in the region through the tremendous success of the AT4 lineup, with a promise to embrace a sustainable future that further solidifies its position in the areas of premium vehicles, off-road adventures, and class-leading innovations.
