ROX Delivers First 100 Made in the Emirates Vehicles, Boosting UAE Advanced Manufacturing

ROX has announced the delivery of its first batch of 100 UAE-manufactured vehicles bearing the “Made in the Emirates” mark as part of its UAE Signature Edition, a milestone that supports the UAE’s efforts to diversify its national industrial base and develop advanced manufacturing capabilities in high-value sectors.

The 100 vehicles are the result of collaboration between the Ministry of Industry and Advanced Technology (MoIAT), the Abu Dhabi Investment Office (ADIO) and ROX. They were produced at the company’s AI Manufacturing Center in Khalifa Economic Zones Abu Dhabi (KEZAD), as part of ROX’s efforts to localise its manufacturing operations and expand its presence in Abu Dhabi.

An Integrated Facility Built in Six Months

ROX developed its Abu Dhabi facility in six months, bringing manufacturing, design and AI capabilities together under one roof. The project is supported by MoIAT under the Make it in the Emirates initiative, in line with the National Strategy for Industry and Advanced Technology (Operation 300bn), while the partnership with ADIO has supported the company’s establishment and expansion in line with the Abu Dhabi Industrial Strategy.

Item	Details
Vehicles in first batch	100
Edition	UAE Signature Edition
Segment	Luxury SUV
Production site	AI Manufacturing Center – KEZAD, Abu Dhabi
Facility components	Manufacturing Center, AI Lab, Design Studio
Time to build facility	Six months
Supporting entities	MoIAT, ADIO, KEZAD

Al Nowais: Strategic Value for High-Quality Investment

His Excellency Hasan Jasem Al Nowais, Undersecretary of the Ministry of Industry and Advanced Technology, said the UAE continues to develop an integrated industrial and investment ecosystem, focused on expanding the country’s advanced manufacturing base and accelerating the adoption of advanced technology and artificial intelligence.

The delivery of 100 vehicles bearing the Made in the Emirates mark carries strategic value, creating an opportunity to attract further high-quality investment, develop national capabilities, localize knowledge and build partnerships that drive growth, competitiveness and industrial resilience in the UAE, particularly amid global supply chain challenges.

H.E. Hasan Jasem Al Nowais, Undersecretary of the Ministry of Industry and Advanced Technology

ADIO: A Milestone in the Company’s Expansion

Mohammad Ali Al Kamali, Chief Trade and Industry Officer at ADIO, said: “ROX’s journey in Abu Dhabi demonstrates how investment can translate into tangible industrial capabilities and opportunities for global growth.” He added that Abu Dhabi continues to offer manufacturers competitive advantages through advanced infrastructure, connectivity and partnerships as ROX enters the next phase of its growth.

ROX: A Long-Term Commitment to the UAE

The delivery of our first UAE-manufactured vehicles is an important milestone in ROX’s long-term commitment to Abu Dhabi and the UAE. In a short period, we have established advanced manufacturing, AI and design capabilities that allow us to produce vehicles locally and serve customers across the region.

Jarvis, Founder and CEO of ROX

He added that ROX will continue working with its partners to expand its manufacturing operations, develop local capabilities and strengthen the supply chains supporting production, with the aim of establishing the UAE as a base for vehicle manufacturing.

UAE Signature Edition: “Made in the Emirates” on the Bodywork

The first 100 vehicles carry the Made in the Emirates mark on their bodywork, reflecting the UAE Signature Edition’s connection to its place of manufacture. Each vehicle in this edition is a luxury SUV produced through a precise and numbered production process designed to meet regional market needs.

Next Step: Expansion into Regional Markets

The first batch establishes a foundation for the next phase of ROX’s manufacturing operations in Abu Dhabi. Continued production at ICAD/KEZAD is expected to support the company’s plans to expand into regional markets while contributing to the growth of the UAE’s advanced manufacturing base — a positive sign of the country’s ability to turn industrial investment into real local automotive production.

Source: Joint press release from ROX, the Ministry of Industry and Advanced Technology and the Abu Dhabi Investment Office.